Inside iconic.25: Looking Back at an Unforgettable Weekend

iconic.25 lit up Napa Valley with a weekend packed full of insight and innovation. October 5-6, beauty, wellness, and fitness professionals gathered for inspiring keynotes, powerful networking moments, and festival-inspired experiences that brought the community together in unforgettable ways.

Whether you joined us in person or are catching up from home, here’s your inside look at everything that made iconic.25 the event of the year.

Inside the iconic.25 Mainstage

The energy was electric as visionaries from Google, Visa, Vagaro, and across the beauty and wellness world took the stage to share what’s next for the industry. From future-facing tech to foundational business skills, every session gave iconic.25 attendees something tangible to take home plus the inspiration to put it into action.

Keynotes That Sparked a Movement

This year’s keynote lineup struck the perfect balance between technological prowess and entrepreneurial empowerment.

Google’s team shared insider strategies for turning online searches into real-world bookings, showing beauty and wellness pros how to get found and fully booked. Visa professionals Kelly Cahen, Victoria Racca, and Noel Pineda led a powerful session on financial wellness, sharing how to price with confidence, plan for growth, and build lasting stability, skills rarely taught but essential for long-term success.

Additional sessions unpacked smarter marketing, reporting, and client management tools designed to simplify daily operations and strengthen client relationships. Whether it’s building standout online brands or understanding analytics that drive smarter business decisions, the message was clear: the future belongs to those who combine creativity with strategy.

Vagaro’s Vision: Building the Future, Today

Vagaro CEO Fred Helou opened the mainstage with a forward-looking keynote that unveiled the company’s bold product roadmap (stay tuned!), and a glimpse into the next evolution of beauty, wellness, and fitness tech. Vagaro’s upcoming features are set to make running your business even more seamless, from advanced automation and more in-depth reporting to powerful hardware that help professionals grow faster than ever.

Fred has a clear vision for where the industry is heading, and an invitation for every entrepreneur to help lead the way.

Connection, Creativity, and Community

Beyond the keynotes, iconic.25 came alive through connection. Attendees explored vendor booths, discovered new products, and joined hands-on demos from leading brands. The outdoor festival space buzzed with music, performances, and spontaneous networking moments that reminded everyone why business thrives on collaboration and creativity.

From live hair artistry sessions with Innersense to candid panels on growth and expansion, every experience celebrated the same passionate, resilient spirit that defines these industries.

More Than a Conference: The Iconic.25 Experience

Because iconic.25 wasn’t just about keynotes and breakout sessions—it was about making memories. From sunrise tee times to sunset music sets, attendees got to unwind, connect, and celebrate each other.

Good Times on the Green

Monday kicked off with the iconic.25 Golf Invitational, where half the crowd traded business cards for golf clubs. Teams mixed pros, partners, and attendees in a relaxed, sun-soaked morning of friendly competition, laughter, and networking that felt anything but corporate.

Ink, Beats, and Good Vibes

Back at the “festival grounds”, the energy stayed high thanks to live music from a top-notch cover band that kept the crowd dancing well into the evening. Meanwhile, tattoo artist OC Thomas and his team set up shop to offer custom ink for attendees—a first for an event like this, and a perfect symbol of the uniqueness that defines the beauty and wellness world.

Festival Feels and Local Flavor

Between sessions, guests explored a lineup of festival-style vendor booths, featuring everything from local wines to wellness products and services from Vagaro-powered businesses. It was the perfect reminder that connection can happen just as easily over a glass of rosé as it can over a keynote.

Until Next Time, Stay Iconic

As the lights dimmed on another unforgettable weekend in Napa Valley, one thing was clear: iconic.25 wasn’t just a conference. It was a celebration of creativity, innovation, and community that continues to shape the future of beauty, wellness, and fitness.

The conversations, connections, and ideas sparked here are only the beginning. Stay tuned for updates on iconic.26, where we’ll gather once again to learn, grow, and celebrate the people redefining the industry every day: each other.

Can’t wait until next year? You don’t have to.

Start your complimentary 30-day trial of Vagaro and experience firsthand the tools, features, and innovations that powered the stage at iconic.25. Your growth era starts now.