Why Now Is the Time to Think About Sending Birthday Emails to Your Clients

Client birthdays are one of the best excuses to offer a promotion or appointment reminder.  

You can make extra revenue by sending birthday emails to clients and offering special birthday discounts.

We’ll walk you through how to collect your clients’ birthday information, how to use our happy birthday email template, and what to say in your email.

What to Include in Your Birthday Emails to Clients

Discounts

A discount is the easiest gift to give your clients. When you send a birthday email to your client, give them details of their special birthday offer: 

15% off one service or a free mini product when they make an appointment.

(Just don’t forget to include the “Book Now” button at the bottom of your email!)

Gift Bags/Presents

Gift bags are literally small presents, and birthday presents are the best. 

Put together a small birthday gift bag with trial-size products, samples, and/or snacks.

(You could throw in an old-school print coupon with that discount, too. 😉)

Special Services

Adding an extra (yet small) complimentary service to their appointment is a great gift. Check out these quick ideas:

• If you’re doing a manicure, add a paraben wax hand treatment. 
• Upgrade their haircut to include a deep conditioning or a complimentary birthday blowout.
• Add hot stones to a 30-minute massage if booked on their actual birthday –– complete with celebratory champagne.

3 Happy Birthday Email Templates for Your Clients

Email Template with a Birthday Discount on a Service

Hey [Name]!

It’s your birthday month! 

It’s time to treat you to something extra special. During your birthday month, book an [XYZ service] with us for only [discount amount].

Enjoy that birthday cake, and then come party with us. 🥳 

We’ll see you soon!  

[Your Name] 

Email Template with a Birthday Discount on a Class

*Hey [Name]!*Guess what? It’s your birthday month, and we’re throwing a party just for you at [business name]! 🎉

Let’s kick off the celebrations with some fun and fitness on the house*!* 

Book one class this month and get another one absolutely free. 

Double the fun, double the sweat! 💪

Here’s to another year of awesomeness — cheers to you! 🥳

[Your Name]

Email Template with a Birthday Package Deal

Hey [Name]!

Guess what? It’s your birthday month, and we’re ready to celebrate! 🎉

Introducing our “icing on the cake” package just for you! 

With this sweet deal, you can bundle [# of services or classes] and save big. 💰

But hurry! This offer is only valid during your birthday month. 

Blow out those candles and make a wish — we can’t wait to make your birthday month extra special! 🎂

Cheers, 

[Your Name]

Why You Should Collect Birthdays from Clients

Your small business allows you to create and build relationships with your client over time.

You see them frequently and spend a significant amount of time with them during appointments.

They depend on you for the service you provide. There’s a special bond there. 

By sending birthday emails, you’re cementing how much you care about your clients.

And, let’s be honest…

It’s also a way to promote your business through a feel-good (failsafe) communication.

Think about your birthday month…

When emails from your favorite brands start pouring in with discounts –– for just being born!

If you’re anything like me – come July – you tend to treat yourself… a lot. 🥳

If you send me a discount, or even just well wishes, you’re at the top of my list. 

Your business is where I’m going to spend Grandma’s birthday check.

But to do this, you have to have your clients’ birthdays on file. 

Don’t worry, we’ve got that covered.