A Quick Guide to Salon Price Increases & Notices
The truth is: Most salon owners and hair stylists don’t raise their prices as often as they should. That’s because salon price increases can feel uncomfortable, awkward, or even scary to communicate with clients.
But... They don’t have to be.
In this article, we’ll share five pro tips for handling your salon price increases and communicating the change with clients.
1. Develop a Clear Plan of Action
First, before implementing a salon price increase, it's crucial to have a solid plan in place.
Decide whether the change will apply to all services or specific ones, and determine if it will affect all service providers or only those with higher demand.
Whether it’s via social media, email newsletters, or signs at your salon, be sure to provide your clients with at least a six-week notice period to ensure transparency and prevent any surprises.
2. Enhance the Value
With your salon's price increase, you'll want to add value to your services to help justify the increase. This value add could include complimentary add-ons, like hand massages, scalp massages, hot towels, or makeup services.
Pro Tip: When notifying clients of the price change, be sure to sprinkle in some good news as well!
Email Template
Dear [Client's Name], As we continue to invest in upgrading our skills and enhancing your salon experience, it's imperative that we adjust our prices accordingly.
With that, I wanted to inform you that there will be a slight adjustment in the pricing of our services beginning [Date].
As always, your continued support is invaluable to us, and we are dedicated to providing you with the best possible service. Thank you for your understanding and loyalty. We look forward to continuing to serve you and exceed your expectations.
See you soon, [Your Name]
3. Timing Is Key
Consider timing your price increase around the holiday season — when clients are more accustomed to spending money. However, try to avoid raising prices at the start of the year, especially after the holiday season when clients may be more budget-conscious.
4. Express Gratitude
Expressing gratitude to your clients is another important part of communicating price adjustments.
Whether it's through email or in-person conversation, always start by thanking your clients for their continued support.
Let them know their loyalty has enabled you to invest in improving your services.
5. Communicate with Confidence
Lastly, when discussing your salon’s price changes with clients, be confident in your decision.
Avoid becoming defensive or apologetic if questioned about the increase.
Talk to your clients and explain the reasons behind the price adjustment, such as investing in ongoing education and enhancing the overall salon experience.
At the end of the day, your clients will appreciate transparency and understanding.
Final Thoughts on Salon Price Increases
Increasing your salon prices can feel like a tricky task, but by taking the time to create a clear plan and communication strategy, you’ll be way more equipped.
If you're ready for a platform that makes client communication seamless and simple, try out a complimentary 30-day trial with Vagaro. We've got your back every step of the way.